Overview:

• A smoke shop faced challenges in advertising on mainstream platforms due to strict policies on tobacco and vaping products. They struggled to reach their target audience and generate leads.

  Key Strategies:

• Implemented omnichannel marketing campaigns using compliant platforms like Reddit and Outbrain.

• Designed high-converting, compliance-friendly landing pages tailored to their audience.

• Developed a robust email and SMS workflow to nurture leads and boost repeat sales.

  Results:

• Achieved a 200% increase in sales within six months.

• Improved customer retention by 40% through automated follow-ups.

  Takeaway:

• 404 Marketing’s expertise in restricted spaces unlocked massive growth potential for this smoke shop.